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Pfeiffer, Jella: Interactive Decision Aids in E...
126,59 € *
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Erscheinungsdatum: 23.12.2011, Medium: Buch, Einband: Gebunden, Titel: Interactive Decision Aids in E-Commerce, Autor: Pfeiffer, Jella, Verlag: Physica Verlag // Physica, Sprache: Englisch, Schlagworte: E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // F u. E // Forschung und Entwicklung // Business // Management // Marktforschung // Wissenschaft // Datenverarbeitung // Anwendungen // Betrieb // Verwaltung // Informatik // Schnittstelle // EDV // Industrielle Anwendungen der wissenschaftlichen Forschung und technologische Innovation // Interfacedesign // Benutzerfreundlichkeit // Usability // Industrien und Branchenstudien // Unternehmenssoftware, Rubrik: Wirtschaft // Einzelne Wirtschaftszweige, Seiten: 248, Abbildungen: 45 schwarz-weiße und 15 farbige Abbildungen, 36 schwarz-weiße Tabellen, Herkunft: NIEDERLANDE (NL), Reihe: Contributions to Management Science, Informationen: Book, Gewicht: 542 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 28.01.2020
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Interactive Decision Aids in E-Commerce
117,69 € *
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This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers' satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers' decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior

Anbieter: Dodax
Stand: 28.01.2020
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Interactive Decision Aids in E-Commerce
130,37 € *
ggf. zzgl. Versand

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers' satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers' decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior

Anbieter: Dodax
Stand: 28.01.2020
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Interactive Decision Aids in E-Commerce
130,72 € *
ggf. zzgl. Versand

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers' satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers' decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior

Anbieter: Dodax AT
Stand: 28.01.2020
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Interactive Decision Aids in E-Commerce
120,99 € *
ggf. zzgl. Versand

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers' satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers' decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior

Anbieter: Dodax AT
Stand: 28.01.2020
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Get The Reviewers  BUZZ Before You Buy
50,40 € *
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Electronic word-of-mouth (eWOM) is an important aspect in the online buying space, especially online reviews. Online reviews are experiences, evaluations and opinions of companies, products, or services. Often, reviews are the only or predominant source of decision-making aid used by consumers. Companies realise that these reviews may have an enormous influence on consumer s purchase behaviour. The most important factor which emerges from the literature study is trust. For consumer reviews to be effective as decision-making aids, the consumer must trust the reviewer. Hence, the CITPI-model (conceptual model of the effects of reviewer s Characteristics and Involvement on Trust and Purchase Intention) is developed. The results of the experiment show that when demographic- or lifestyle homophily is present, consumers find the reviewer (more) trustworthy which in turn has a positive effect on purchase intention. Managers of e-commerce sites, e-marketers and web designers can use these findings to realise the formation of trust within their own consumers. When trust is realised, this will attract more users and will result in a higher purchase intention.

Anbieter: Dodax AT
Stand: 28.01.2020
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Get The Reviewers  BUZZ Before You Buy
49,00 € *
ggf. zzgl. Versand

Electronic word-of-mouth (eWOM) is an important aspect in the online buying space, especially online reviews. Online reviews are experiences, evaluations and opinions of companies, products, or services. Often, reviews are the only or predominant source of decision-making aid used by consumers. Companies realise that these reviews may have an enormous influence on consumer s purchase behaviour. The most important factor which emerges from the literature study is trust. For consumer reviews to be effective as decision-making aids, the consumer must trust the reviewer. Hence, the CITPI-model (conceptual model of the effects of reviewer s Characteristics and Involvement on Trust and Purchase Intention) is developed. The results of the experiment show that when demographic- or lifestyle homophily is present, consumers find the reviewer (more) trustworthy which in turn has a positive effect on purchase intention. Managers of e-commerce sites, e-marketers and web designers can use these findings to realise the formation of trust within their own consumers. When trust is realised, this will attract more users and will result in a higher purchase intention.

Anbieter: Dodax
Stand: 28.01.2020
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Computational Logic in Multi-Agent Systems
74,89 € *
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Multi-Agent Systems are communities of problem-solving entities that can exhibit varying degrees of intelligence. They can perceive and react to their environment, they can have individual or joint goals, for which they can plan and execute actions. Work on such systems integrates many technologies and concepts in artificial intelligence and other areas of computing as well as other disciplines. The agent paradigm has become very popular and widely used in recent years, due to its applicability to a large range of domains, from search engines to educational aids, to electronic commerce and trade, e-procurement, recommendation systems, and ambient intelligence, to cite only some. Computational logic provides a well-defined, general, and rigorous framework for studying syntax, semantics and procedures for various capabilities and functionalities of individual agents, as well as interaction amongst agents in multi-agent systems. It also provides a well-defined and rigorous framework for implementations, envir- ments, tools, and standards, and for linking together specification and verification of properties of individual agents and multi-agent systems.

Anbieter: Dodax
Stand: 28.01.2020
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Computational Logic in Multi-Agent Systems
76,99 € *
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Multi-Agent Systems are communities of problem-solving entities that can exhibit varying degrees of intelligence. They can perceive and react to their environment, they can have individual or joint goals, for which they can plan and execute actions. Work on such systems integrates many technologies and concepts in artificial intelligence and other areas of computing as well as other disciplines. The agent paradigm has become very popular and widely used in recent years, due to its applicability to a large range of domains, from search engines to educational aids, to electronic commerce and trade, e-procurement, recommendation systems, and ambient intelligence, to cite only some. Computational logic provides a well-defined, general, and rigorous framework for studying syntax, semantics and procedures for various capabilities and functionalities of individual agents, as well as interaction amongst agents in multi-agent systems. It also provides a well-defined and rigorous framework for implementations, envir- ments, tools, and standards, and for linking together specification and verification of properties of individual agents and multi-agent systems.

Anbieter: Dodax AT
Stand: 28.01.2020
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